Shen Guan Tan

 In

Shen Guan Tan

Chairman and Chief Creative Officer

Shen began his career in Singapore. His next move was to do the exact opposite of what everyone else was doing by moving to London and becoming an Asian ex-pat creative working in advertising.
A Creative Group head role in London led to awards and Executive Creative Director roles in Hong Kong and New York, which led to more awards and more cities.
By then, Shen had won all the big awards that creatives care about but clients don’t.
He made the leap to Y&R CCE Hong Kong in 2006, where he traded an obsession with awards for an obsession with building Colgate-Palmolive’s market shares with strong, simple ideas that don’t stop at national borders.
His new challenge as Chairman of Red Fuse Communications is to continue the process of integration he began at Y&R CCE and to make digital thinking central to every Colgate-Palmolive brand.