Close Talker

 In

Close Talker

Only the Big Game could provide a stage big enough for the launch of Colgate Total SF, Colgate’s biggest re-launch in 20 years. We tapped celebrity spokesman, Luke Wilson, to spread the brand’s “Do more for your whole mouth” message in a 30 second spot. In the ad, Luke is a close talker who thinks there’s “no such thing as too close” thanks to new Colgate Total SF. This message was further amplified through an integrated 360 campaign including digital, social, search, e-commerce, CRM and PR.