Mother’s Day

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Mother's Day

HOW WE CELEBRATED MOMS OF FOUR-LEGGED CHILDREN ON MOTHER’S DAY.

We turned Mother’s Day into a golden opportunity to speak on behalf of all those furry children wanting to show appreciation to the humans who love them. With a limited budget, equipment and time, we recruited our beloved office cats and dogs as spokespets and the emotional engagement struck a chord with pet parents everywhere. With 13.5 million views and 330K shares, this work earned a place in Ad Age’s weekly list of Top Ten Viral Videos.