Palmolive Naturals

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Palmolive Naturals

Palmolive set out to create an indulgent experience by linking skin care benefits to Jasmine & Cocoa Butter. The idea was to highlight an experience so renewing you can’t help but sing. To bring this idea to life, the campaign brought awareness that Palmolive provides women with on trend natural ingredients for beautiful skin. The TV lyrics of the song ‘Suave’ helped reinforce the product benefit and the campaign reached a new level of sensuality to appeal to women seeking skin care benefits.