Pocket Dentist

 In

Pocket Dentist

Mobile Program 'Pocket Dentist' Wins Two Gold Awards at Festival of Media Global Awards!

The mobile ring-back service providing dental care information access in rural India, has received two Gold Awards for Best Use of Mobile and Impact at the 2018 Festival of Media Global Awards. The full list of winners was announced on May 14th.

Read the full press release here

Bringing dental care to people in Rural India through smart mobile technology.

Most people in India’s rural communities have never seen a dentist, nor hope to. Through simple mobile technology, “Pocket Dentist” makes dental care accessible to over 6 million people in media dark regions.

We leveraged the “missed call,” a common practice in India. The user makes a call and hangs up. Pocket Dentist calls back. The user explains their oral health issue, and voice recognition identifies the problem and responds with solutions in real time.

 Awards

Global Smarties: Bronze for Brand Awareness and Silver for Social Impact in 2017

Indian Effies: Bronze for Direct Marketing, Silver for Interactive Marketing, Bronze for Healthcare in 2017

Indian Digital Media Awards: Gold for Best Innovation in Mobile Marketing, Gold for Best Campaign Use of Mobile, Gold for Best Use of Native Advertising, Silver for Best Use of Technology and Bronze for Best Integrated Media Campaign – Social Cause in 2017

Festival of Media Global Awards: Gold for Best Use of Mobile, Gold for Impact in