Water Savers

 In

Water Savers

Brazil is facing its greatest water crisis in almost a century. With 41% of all treated water in Brazil wasted, Colgate realized they need people to take an active role in saving water in order to create real change in water usage. Through the Water Savers, our goal was to bring consumers face to face with the water scarcity issue and encourage them to share the obligation to preserve water.

 Awards

Cannes Lion, Bronze Creativity in 2014